Here’s a question I hear often from financial institutions: “Do we even have enough customers making international payments to justify offering that service?”
It’s a fair question, but also one that’s surprisingly easy to answer.
Run a report. Look at how many transactions your customers are doing with providers like Western Union, MoneyGram, or Wise. What that report will show you is this: your customers are already sending money abroad. Plenty of it.
They’re just not doing it through you.
And that means two things:
You're missing a major revenue opportunity.
You’re handing off a critical part of the customer experience to someone else.
Here’s the upside:
You can offer them something better - easier, safer, and more transparent - all while allowing you to earn 50 to 100 basis points per transaction.
This is more than just adding a service.
It’s about reclaiming relevance in a part of your customer’s financial life that you’ve unintentionally handed off to others.
Cross-border payments aren’t just for global banks. They're for any financial institution that wants to deepen relationships, stay competitive, and grow smarter.
Sometimes your biggest opportunity is already sitting in your own customer data. You just need to look.
Hit the Follow button on LinkedIn: Gary Palmer and Payall, to stay updated on what’s truly making a difference in cross-border payments! Be a part of it: drop us a message to learn how you can drastically improve your customers’ experience and make cross-border payments profitable!
