Leadership

Shelly Schneekloth

Chief Operating Officer

Shelly has made a positive impact acting in various executive capacities all over the world, beginning with commercial real estate, construction, all the way up to banking and prepaid in countries such as Germany, Australia, New Zealand, Singapore, and the United Arab Emirates. Her experience and expertise in bank payments and compliance, paired with an extensive operational, account management tech and product delivery background make her the perfect fit to serve as Payall’s COO.

Shelly started out her career with Interealty, a commercial real estate technology company, where she held the General Manager position till 1998 when she joined Gary Palmer at WildCard Systems Inc. There she held several different roles over 6 years, the last one being Vice President of Accounts, overwatching the company’s growth from an early-stage prepaid startup to a leading presence of prepaid card development.

Shelly left WildCard in 2004 and became an independent consultant helping establish prepaid divisions for top banks in Australia, New Zealand, and Singapore. Afterward, she helped establish a new office in the Middle East for Textura Middle East, a provider of collaboration tools for the construction industry, before returning to Florida in 2008. There she joined FIS after its eFunds/WildCard acquisition, holding several roles, eventually becoming the Business Line Executive for their Prepaid Business.

In 2017 Shelly joined MetaBank as Chief Operations Officer, where she was responsible for systems infrastructure, development, project management, and bank operations. Besides that, she served on the board as an Officer and Director for the Network Prepaid Card association, later renamed to Innovative Payments Association. Throughout her career, Shelly received many payments industry recognitions, including in 2014, when she was named by Paybefore as one of the FIS Women in leadership helping to drive change in the payments industry.

Shelly holds a bachelor's degree in International Business and Finance from James Madison University, and an MBA in finance from Virginia Polytechnic Institute and State University.

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